Three
Central London //
Three used StoreBoost as part of their iPhone 12 launch to drive customer visits to 5 of their central London stores. The campaign used real-time occupancy data from the stores to show current queue time to potential customers in proximity to the stores.
Results
Dynamic creative - iPhone 12 offer with live queue time
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Total impressions delivered 465,932
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Average store footfall uplift +11%
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Dynamic ad recall +15% compared to static
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79% of people liked to know current queue time
Apple iPhone 12 launch campaign
CAMPAIGN MEDIA AWARDS 2021
Shortlisted – Retail category
// Dynamic creative
// Static creative
The campaign ran with a creative featuring the new iPhone 12. The creative included these dynamic elements;
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Clock
Shows consumers the posters are live
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Queue time – Low / High
Indicating when footfall in the nearby store was low to motivate consumers to come now
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Welcome message based on time of day
Localised messages are proven to by noticed by consumers
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