Real Time Marketing Agency

Weekly Roundup

Weekly Roundup

Coca-cola Small World Happiness see's the brand using installation box to get people to communicate between Pakistan and India in real-time. Allowing people to draw symbols, communicate through dance and touch hands uniting the two nations and unlocking a free coke in the process. http://www.digitalbuzzblog.com/coca-cola-small-world-machines/

 

This really impressed me (last week)...Issue - drink driving post Carnival in Rio - solution "Beer Turnstile" Antarctica Beer and Brazil Almap BBDO tweek their beer cans enabling them to be read as metro tickets - no cash necessary - simply empty beer can. Ingenious. http://designtaxi.com/news/357535/Empty-Beer-Cans-Get-Turned-Into-Metro-Tickets-For-A-Free-Ride-Home/

 

Audi and Somo develop app allowing customer to hear the car engine, look under bonnet with AR  http://www.psfk.com/2013/05/audi-augmented-reality.html. Audi also release a battery saving app utilising their stop-start system https://play.google.com/store/apps/details?id=com.audi.app.startandstop

 

Utterly fascinating - real life cyborg who uses his tech to hear colours as he's colourblind. Incredible and a very witty guy... http://www.psfk.com/video/single?video=65904418