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These Brands Are Doing Amazing Things On Instagram

These Brands Are Doing Amazing Things On Instagram

In a world that is weary of ad gimmicks, Instagram has provided brands with a creative new medium through which they can reach as many as 50 million users (turned amateur photographers) in an artistic and engaging way.

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Many brands have taken advantage of the opportunity to give consumers an intimate look at what their products have to offer.

Brands have flown highly influential Instagram users (with 100k-plus followers) to Abu Dhabi to shoot sailing races, given consumers behind-the-scenes looks at fashion shows or sporting events, organized “Insta-walks” … Playboy has even shown a surprising, nostalgic side of the magazine by sharing vintage pics of their models wearing clothes.

Business Insider Advertising has compiled a list of the brands who are doing this in really cool and surprising ways that make people want to share.

Here is who’s using Instagram best.