Real Time Marketing Agency

Special K's New Year's Resolutions Campaign

Special K's New Year's Resolutions Campaign

This January Special K celebrated New Year’s resolutions by creating a live experiential event that transformed their customers into the stars of the campaign.

Shoppers at Westfield White City were invited to share their resolutions by answering the question 'what will you gain when you lose.' Each of them was then treated to a makeover and photo shoot, which was broadcast live throughout Westfield’s digital screens via the LIVEPOSTER™ platform.
 
Sophie Colling, Brand Manager for Special K says "LIVEPOSTER™'s ability to broadcast content in real-time was fundamental to the activation of this campaign and allowed us to use our out of home media in a way we hadn’t done before, linking it to our experiential activity and allowing us to use real women in our outdoor advertising for the first time. The rapid upload of women's pictures meant they could see themselves on the screens without any delay.
 
The onsite technical support LIVEPOSTER™ provided was also extremely valuable, ensuring the campaign ran as smoothly as possible on the day."