Real Time Marketing Agency

REED and LIVEPOSTER

REED and LIVEPOSTER

Partnering with LIVEPOSTER, Reed were able to enhance and reinforce the message of their multimedia “Love Mondays” campaign whilst highlighting the ever changing nature and number of job vacancies listed on their website.

The LIVEPOSTER platform did this by enabling fully automated updates of job listings to be executed per location every 5 minutes across 250+ screens nation wide.  

Both statistical alerts and job descriptions specific to the surrounding area were published in real-time using geo-location to target selected digital out of home screens in commuter areas and allocate minimum and maximum salaries per location.  

“Innovations of the likes LIVEPOSTER have created are widening the potential of outdoor as a medium by which we can reach commuters with relevant, local messaging, using the most important asset we have: our jobs. The introduction of out-of-home units, showing location-specific job postings, adds another layer of targeting and relevance and reinforces the vacancy coverage has across the UK.” Mark Rhodes, Marketing Director at Reed.co.uk

 

Dynamic - Automated live data feed from REED.com, Geo-location with jobs displayed in reltion to site, multimedia integration 

 

Media - JCD & Clear Channel LD6